الاثنين، 28 مايو 2018

Why pregnant and breastfeeding models are the key to bumper sales

From Chanel to Victoria’s Secret, visible bumps and breastfeeding are increasingly being used to sell clothes. It says a lot about fashion’s changing relationship with women

Fashion loves to break its own rules, then unbreak them, then pretend the rules didn’t exist, then act as though everyone knew the rules all along, and since from the outside there is only one rule – be thin – this leads to some quite complex conversations. One year, you will find a plus-size model on every catwalk, and the next year they will have vanished.

Related: Look what came in the post: the rise of subscription shopping

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from Pregnancy | The Guardian https://ift.tt/2sibmUh

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