The Swedish store’s new ad is made of paper which contains similar technology to a pregnancy test – and if it’s positive, the ad reveals a special sale
Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.
Ikea is encouraging the possibly pregnant to pee on the ad in its latest catalogue, the paper of which contains similar technology to a pregnancy test. If the test is positive, then the ad reveals a special discounted price on cribs.
Ikea wants you to pee on this ad and if you’re pregnant, it'll give you a discount on a crib https://t.co/MjuUiQSkZz http://pic.twitter.com/wAMXt8IdkJ
Continue reading...from Pregnancy | The Guardian http://ift.tt/2CMP3Kh
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