الخميس، 14 يناير 2016

Is 'maternity wear' becoming a thing of the past in fashion?

The latest trend in maternity wear? Whispering the m-word, rather than shouting it, and creating clothes designed to last long beyond the third trimester

Are you up the duff? Do you speak emoji? If so, good news: in June, the UK’s fastest growing language is to launch a pregnant woman icon, making it even easier to tell loved ones about life-changing news in a thoroughly impersonal manner. But while the view from our iPhones will be more pregnancy-inclusive than ever in 2016, the outlook in maternity fashion remains complicated.

As anyone pregnant will tell you, finding decent maternity wear is a challenge. Specialist brands are expensive and often veer towards the Kate Middleton engagement-shoot look, a wrap dress too far for many. High street ranges tend to be limited, hidden away or only available online (Topshop’s maternity selection in London’s Oxford Circus branch is a notable exception). Meanwhile, designer fashion rarely bothers with maternity dressing at all – viewing pregnancy with the same disdain it reserves for carbs, opaque black tights and fat ankles.

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from Pregnancy | The Guardian http://ift.tt/1OsDNBq

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