الثلاثاء، 20 أكتوبر 2015

Lie back and think of your mother: Obama-inspired ad urges Danes to ‘Do it for Mom’

A travel company encouraging patriotic procreation has a new viral video – about how to make more grandchildren

The Danes have done it again. The travel company behind Do it for Denmark, the ad watched by eight million people on YouTube that urges Danes to procreate for their country, has launched another video. This time, it is encouraging Danes to lie back and think of their mothers in a bid to make more grandchildren, in Do it for Mom.

A white-haired woman in her 60s sits on a park bench, looking wistfully at a grandmother feeding the ducks with her granddaughter. A John Lewis ad-style voiceover tells us: “You were there when your son learned to walk …” (cue footage of mother and son through the decades) “… you were there when he learned how to ride a bike. And when he learned how to read. But when it comes to making children, it might be a bit awkward to help out …” At this point, we cut to a man and a woman in their underwear enjoying a passionate embrace while Denmark’s answer to June Whitfield tiptoes in and gives her son a hand removing his partner’s bra.

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from Pregnancy | The Guardian http://ift.tt/1GnPKd2

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