Advertising regulator rules ad for Vitabiotics’ Pregnacare Conception implied supplement had health benefit over and above contributing to normal fertility
An advert for a vitamin supplement designed for women trying to conceive has been banned after the regulator ruled there was no proof that the product could increase the likelihood of pregnancy.
The national press ad for Pregnacare Conception showed an image of a sperm entering an egg and said: “For women who are trying for a baby zinc contributes to normal fertility and reproduction plus 20 nutrients including folic acid, vitamins B12, and D.”
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from Pregnancy | The Guardian http://ift.tt/1CuuqQ3
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