Pregnant smokers quit habit if paid, says report

Study of women offered £400 of vouchers to stop smoking results in higher success rate compared with those given standard NHS anti-smoking advice

Pregnant women who smoke are more likely to give up their habit if offered a financial incentive, according to a study published in the British Medical Journal.

Researchers at the universities of Glasgow and Stirling concluded that offering pregnant smokers up to £400 of shopping vouchers was “potentially cost effective” in comparison with an estimated annual cost to the NHS of £64m for treating smoking-related problems in mothers and £23.5m for babies up to the age of 12 months.

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from Pregnancy | The Guardian http://ift.tt/1CLQVPl